About Us
The NATRIQUE NATURALS Story
At NATRIQUE NATURALS, we believe beauty should never come at the cost of well-being.
Born from a deep understanding of women’s evolving needs, our brand was created for those who demand more from hair color — more nourishment, more comfort, more care.
Our founders — a team of passionate scientists, wellness advocates, and beauty experts — came together with a single question:
"What if coloring your hair could leave it healthier than before?"
That vision sparked a revolution. And so, NATRIQUE NATURALS was born — a new generation of hair color that repairs as it colors, blending the best of modern science with the wisdom of Ayurveda.
We are proudly:
Ammonia-free
PPD-free
Paraben & Alcohol-free
Dermatologist-tested & cruelty-free
Crafted in Singapore with European clean beauty standards, every box is a promise of safety, performance and self-care.
NATRIQUE NATURALS
Where Color Heals. Where Beauty Belongs to You.
Where Nature Meets Scientific Innovation
Our signature innovation, the AminoZX™ Miracle Molecule, is a bioactive amino acid complex that penetrates deep into the hair shaft to repair broken bonds, rebuild inner strength, and smooth surface damage — all while locking in vibrant, long-lasting color.
Paired with our botanical-rich formula featuring organic coconut milk, aqua quinoa, aloe vera, rosemary, witch hazel, and silk protein, NATRIQUE NATURALS offers a clean, indulgent alternative to traditional chemical-laden dyes.
A Movement for Healthy Beauty
NATRIQUE NATURALS isn’t just a product it’s a philosophy.
We exist for the modern woman who refuses to compromise — who wants her hair to reflect not only her style, but her strength, her story, and her self-worth.
Whether you’re covering greys, redefining your look, or simply treating yourself to a moment of care, NATRIQUE NATURALS transforms hair coloring into a luxurious, rejuvenating ritual.
Join Our Journey
What started as a quiet idea has grown into a growing community of women (and men) who choose wellness-powered beauty.
We invite you to experience the difference. Not just in how your hair looks — but in how it feels.
NATRIQUE NATURALS
Where Color Heals. Where Beauty Belongs to You.
